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The Examples of Albert Lasker,
Fairfax Cone and Leo Burnett
This presentation outline the careers of
three of America's most outstanding leaders in advertising
-- Albert Lasker, Fairfax Cone and Leo Burnett. The careers
of each of these three men provide insights into how the
American advertising industry has changed during the 20th
century; how modern advertising works, and how leaders of
several of America's largest advertising businesses guided
their companies. These three men represent the finest expression
of American business heritage. The careers of Albert Lasker, Fairfax Cone and Leo Burnett have significantly impacted
the history of advertising in America.
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