| William G. Karnes was
born in Chicago on March 24, 1911. His father, who
was a real estate broker in Chicago and Flossmoor,
taught Karnes "The things that made for success in
life-good character, determination, and stick-to-itiveness"
(complete
biography p. 15).
After graduating from Thornton Township High School,
Karnes received a degree in finance and banking from
the University of Illinois. He then attended law school
at Northwestern University, graduating in 1933.
Because of Karnes' devotion to his work and Beatrice
Foods, the only close relationship he had was with
his wife, Virginia Kelly. Karnes said that his relationship
with Virginia was essential to his success and often
stated, "I couldn't have done it without her support"
(complete
biography p. 15). Virginia was also very
successful, becoming a life trustee at Rush Presbyterian
Hospital and the first woman president of the President's
Council at Purdue University.
After graduating from law school, Karnes decided to
turn down a job offer with an old, established Chicago
firm. Instead he took a job, at $110 a month, as a
law clerk with Beatrice, where he knew that top executives
were chosen from "the ranks of operating men" (complete
biography p. 15). The policy of promotion
from within the company was later "cited by Karnes
as of great importance" (complete
biography p. 27).
Beatrice founder, George Haskell, had built a strong
company "which emphasized the constant quest for improvement"
(complete
biography p. 4). Haskell's philosophy was
"Be interested in progressive work. Many improvements
are being made in systems and methods and it is well
to investigate them and adopt the best things in all
systems that you can find" (complete
biography p. 4-5).
Haskell used a decentralized management style. His
belief was to "Try and interest the whole work force
on cooperation; gain their confidence; treat them
cordially and be interested in their welfare the same
as we are in yours; give them the same courteous consideration
that you would like to have given you" (complete
biography p. 5). Karnes continued to use
this management style after he became president of
Beatrice.
After working for only three years, Karnes was named
director of the new Employees Relations Department
at Beatrice. This department "was set up to help plant
managers deal with labor issues" (complete
biography p. 16). Karnes was successful
at union negotiation, and understood the importance
of maintaining good management-union relations. While
in this position, Karnes was able to completely change
the attitude that Beatrice had toward unions. He convinced
his superiors that they must learn to negotiate with
rather than fight the unions. This new idea was adopted
throughout the company, and management-union relations
improved.
Karnes' success as director of Employee Relations
was rewarded with a promotion. He became an assistant
to the president and vice president in 1943, and was
in charge of organizing a new sanitation program in
1945. This program was the first of its kind among
dairy and food industries.
In 1947 Karnes was elected to the board of directors.
He was named as Beatrice's first executive vice president
in 1948. Beatrice's current president, Clinton Haskell,
began grooming Karnes to succeed him as president
in 1951. Haskell stated that Karnes' attitude toward
people was a critical factor in his choice. Haskell
said "Bill had the ability to get along with the many
different type of people you have in this company"
(complete
biography p. 17). In 1952, Karnes assumed
his position as president of Beatrice Foods, "shortly
before the dairy industry began to be shaken by major
environmental developments" (complete
biography p. 17).
Karnes and his board of directors realized they needed
to change company strategy because growth and profit
margins in the dairy business were decreasing. New
corporate sales and profit goals were set because
Karnes anticipated mild, long run inflation. To offset
this inflation, higher growth rates of sales earning
and earnings per share were set at 6 to 7 percent
per year. This growth rate was achieved by taking
the cash flow generated by the dairy business, "a
tremendous cash producer" (complete
biography p. 19) with a low profit margin,
and investing it in higher profit margin food businesses
outside the dairy industry. "This strategy was later
discovered independently by the Boston Consulting
Group and promoted by them under the name of Strategic
Planning" (complete
biography p. 19).
By following strict guidelines for making new acquisitions,
Karnes was able to implement this strategy successfully.
Another factor that contributed to successful mergers
was that, in Karnes' own words, "We feel that each
proposed merger is an individual situation. We believe
that no two managements are alike. We are dealing
with people. And people are what we really are seeking
to add to our company. This goes back to one of our
basic philosophies in mergers. That is, that we want
the management to stay. No marriage can succeed if
the other party isn't willing to live and work in
the house" (complete
biography p. 36-37).
After the implementation of this new strategy, Beatrice
Foods grew rapidly. "During Karnes' 25 years of leadership,
Beatrice averaged an annual rate of growth of sales
of 13 percent, an average annual rate of growth profit
of 15 percent, and an average annual rate of growth
of earnings per share of 7 percent" (complete
biography p. 1). In 1972 sales, net earnings,
and earnings per share were up for the 24th consecutive
year. Only 4 other companies traded on the New York
Stock exchange had that record of growth.
Although new acquisitions contributed to the success
of Beatrice, the expansion of regional companies into
national distribution provided much of the growth.
Internal growth was emphasized, as seen in the 1961
annual report which states, "We constantly are modernizing
and improving the facilities of our grocery products
companies, adding automated equipment and adopting
other practices to augment production capacity and
offset increased expenses" (complete
biography p. 23).
Another contributing factor to the success at Beatrice
was that George Haskell's decentralized management
style was utilized and improved upon by William Karnes.
Until 1958 top management was made up of Karnes as
President and CEO, and John F. Hazelton as Executive
Vice President and Chief Operating Officer. "Hazelton
handled the operating aspects of top management while
Karnes devoted his attention to policy, finance and
acquisitions" (complete
biography p. 25). Karnes knew all of his
400 plant managers and always called them by name.
He would often contact his managers "with a word of
cheer, a request for information, or a word of advice"
(p. 30).
Hazelton once stated, "We had a high degree of loyalty
from the people. They really worked their hearts out
for the company, because they were treated with a
lot of respect and they had a lot of respect for Mr.
Karnes. He was good to all of them" (p. 30). Wallace
Rasmussen, a plant manager who later became president
of Beatrice, also discussed the management style of
the company. He said, "Beatrice executives had a way
of making you feel you could do anything. They wouldn't
question your method. They would leave you alone,
thus showing their faith in you. That lets you operate
in a world of your own and you can act as an entrepreneur"
(complete
biography p.30).
Hazelton said that "'we found out you can't run all
plants from Chicago . . . (so) it was up to each manager
to develop his own organization'" (complete
biography p. 32). Karnes allowed his managers
to use their own management style, but he also didn't
hesitate to call them if they did not meet Beatrice
standards. These standards were constantly upgraded
by expanding the practice of sending reports to managers.
Karnes and Hazelton sent out monthly reports detailing
manufacturing costs and profits to every manager.
"What makes the growth at Beatrice so impressive is
not only is magnitude, but also its stability. Year
after year Beatrice set new records for sales and
profit" (complete
biography p. 2). In 1976, Bill Karnes defined
the Beatrice Foods philosophy. "From the very beginning,
the founders of our company adopted the practical
philosophy that the best way to get a job done was
to pick a good man or woman, give him the authority
to do the job, offer him incentives and hold him responsible
for accomplishing the job. To us, that's the essence
of decentralized management under our system" (complete
biography p. 47).
End Note - The sources for all page references in
this brief sketch can found in the article on William
Karnes which appears in the Journal of Business Leadership
and can be accessed through the link below.
*Copyright 2002. The American National Business Hall
of Fame. All rights reserved. No portion of ANBHF may
be duplicated, redistributed or manipulated without
the expressed permission of the ANBHF.
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